*I'm posting links to all of the boxes as I find them here. And I started a website that's all about the Coraline ad campaign.
I received a magical box from the makers of Coraline, who after all, are basically the world's greatest custom toy makers.
You can see another box here that's completely different from the one I received.
One of the items in my box was a key, and the tag on the key is labeled with a password for the official site for the Coraline movie. Below are the codes I'm aware of. Each one reveals a different short video:
stopmotion [Making of the figures and sets.]
buttoneyes [Introduction to the "cast."]
moustachio [A stop motion short about Bo Henry's dancing mustache]
puppetlove [Henry Selick considers how we look to the puppets.]
armpithair [Suzanne Moulton shows how she gives the puppets armpit hair.]
sweaterxxs [Althea Crome knits tiny sweaters.]
My deepest thanks to Coraline team. I was absolutely touched to receive this.